Sometimes you just need some guidance. Digital marketing often has a lot of moving parts. From technical elements about your website as it relates to SEO to the fundamentals of getting a campaign off the ground, having some experience on your team can do wonders.
Search engine optimization for your website is often much more than just checking the boxes off a long list of fundamental checkpoints. Have you ever wondered how your digital campaign intertwines with your business, its message, its targeted market, and what your website is currently saying about your business? How should your campaign be crafted concerning your competition?
Our consulting process is simple, efficient, and cost-effective.
What is included? First and foremost, experience, secondarily tools, data, and feedback you don't have to invest in yourself. Leverage the tools we use daily so you don't have to. We start with the foundations, working first through your market goals, then we put together a competitor analysis to see who is capturing your desired market, and finally, we put a long term strategy together for success.
Let's make sure you have the proper toolset and interpretation of your data monthly so you can make the necessary changes for a successful campaign.
We can provide as much or as little guidance as needed. If it all becomes too overwhelming or your business grows to a point of needing someone to steer the ship, you always can lean on us to take over the direction to make certain you are growing your market share month in and month out.
An outside perspective on your marketing, backed by the same tools and process we run for our own clients — and our own website.
Digital marketing has more moving parts than it used to. It's not just rankings anymore — it's how you show up in traditional search, how your competitors are capturing the market you want, and increasingly, whether AI tools like ChatGPT and Google's AI Overviews even know you exist.
Consulting with Hawker Digital means getting a second set of eyes from someone who's been doing this for 16 years — without handing over your whole marketing function or signing a long-term contract to find out if it's a good fit.
Framed as a transparent, self-referential audit — showing the process rather than claiming results.
We didn't write this page blind. We ran our own process on it first.
Before rewriting this page, we pulled competitive keyword data the same way we would for any consulting client — tracking search intent, keyword difficulty, and who's actually showing up in results and AI-generated answers.
What we found: terms like "digital marketing consultant Seattle" and "PPC consultant Seattle" carry strong commercial buyer intent and comparatively low competition — yet several consulting-related searches are already triggering AI Overview answers that cite no source at all.
That's not a ranking problem. That's an open opportunity nobody has claimed yet.
This is the exact kind of gap analysis we run for consulting clients — except now you're reading the output of it.
✓ Market & Competitor Analysis — We track visibility across up to 20 named competitors and hundreds of relevant keywords, not just a handful of vanity terms.
✓ AI Search Visibility Tracking — Beyond traditional rankings, we monitor how (and whether) you're being cited in AI-generated answers like ChatGPT and Google AI Overviews.
✓ SERP & Landing Page Analysis — What's actually working for the pages currently winning your market, and where your own pages are losing the click.
✓ Difficulty & Forecasting — Realistic prioritization of what's worth chasing now versus what's a longer play.
✓ Monthly Data Interpretation — Tools and data you don't have to buy or learn to run yourself — just the findings and the "so what."
1. Market Goals First. We start with what you're actually trying to achieve — not a generic audit checklist.
2. Competitor & Gap Analysis. We show you who's capturing the market you want, and specifically where.
3. Strategy, Not a Binder. A prioritized plan built on data, with realistic timelines — not a 40-page report that sits unread.
Take as much or as little guidance as you need. Some businesses just need direction to run their own marketing. Others reach a point where it makes more sense to hand the wheel over entirely — we can do either, and there's no long-term contract locking you into one or the other.
