If you are reading this page, you are reading a digital marketing secret. Content is the foundational element of all strategies. The content reflects who you are, what you do, and how your business helps others. It builds trust or provides and provides reason to reach out.
It provides search engines the ability to identify you, customers reasons to stay or leave your website and reflects the knowledge and expertise you have in your industry.
Without it, your odds of building your visibility reduce greatly.
Not all content is created equal. A matter of fact, not all content is created. Often websites are short on content, short on messaging, and rarely is it optimized for search. While your content needs to be compelling and optimized not only for your reader but also for search engines. There is a direct relationship between a website's ability to rank well and the content they provide.