Do you require a long-term contract?

No. All engagements are month-to-month.

How much should I spend on Google Ads?

It depends on your category's cost per click, your deal value, and how many leads you need. We work that out from your market's data before recommending a budget, not from a standard package.

Can you take over an existing Google Ads account?

Yes. We start with an audit of structure, search terms, and conversion tracking, and those three areas usually account for most of the wasted spend.

How soon will I see results?

Ads can generate traffic within days. Automated bidding typically needs a few weeks of conversion data to stabilize, so we judge performance on trends, not the first week.

Do you work with businesses outside the Seattle area?

Yes. We're based in Renton, Washington, and we work with businesses nationwide.

PPC

Pay-Per-Click Advertising That Earns Its Budget

Here is a secret about Google Ads you may already be aware of. Ads are easy to start, hard to make work well, and easy to spend a lot of time and money on. That is a dangerous combination for any business to navigate without expertise. Additionally, if there is one platform in the digital marketing arsenal that has increased in complexity over the last few years, it is Google Ads and most paid ad platforms.

A hard fact about a platform like Google Ads is that less than half of users click on them. In some cases, fewer than 30% of users click on Google Ads.

There is a reason they don’t click ads and often that reason is trust. Bait and switch language, landing on a page they didn’t expect to be navigated to or countless other reasons have trained many users to be skeptical about their click journey through paid ads.

This doesn’t mean that Google Ads, for example, can’t be utilized positively in your campaign, and depending on your current status as a business and as a website, they may be necessary. Google Ads and other pay per click advertising can help get the legs under a new site or business.

Organic traffic takes time to grow, paid advertising can often be the largest traffic source to new websites.

A secondary issue to tackle is errant user behavior. Get under the hood of an ad campaign and you will quickly realize how often users click on ads without reading the ad content. If you have the incorrect foundation built under your campaign, search intention and ad impression are easily mixed, confused, and equate to wasted ad spend.

Hawker Digital can wisely utilize your per click spend, assuring you are getting clicks from those that are seeking your services.

Most businesses that come to us about PPC have already tried it. They launched a campaign, spent a few hundred or a few thousand dollars, got clicks that went nowhere, and walked away wondering what they did wrong.

Usually they didn't do anything wrong. The campaign was built on the wrong foundation.

Google Ads is easy to start, hard to run well, and easy to overspend on. The platform has grown more automated and more complex every year, and the defaults are built to spend your budget, not protect it. We've managed paid search for Seattle-area and national businesses since 2010. We build campaigns around the buyers you actually want and cut the spend that doesn't reach them.

The Honest Truth About PPC

Paid search is the fastest way to get in front of someone who is actively looking for what you offer. That is its real strength: intent-based visibility on demand.

It also has a weakness most agencies won't mention. A large share of searchers skip ads entirely and scroll to the organic results. Many of those who do click never read the ad first. When a campaign is loosely built, broad match terms, irrelevant searches, and a mismatched landing page quietly turn your budget into traffic that never had a chance of converting.

The difference between a campaign that wastes money and one that produces qualified leads comes down to three things working together:

The right keywords, based on how your buyers actually search, not how you describe yourself
Match types and negatives that keep your budget out of irrelevant searches
A landing page that delivers on the promise of the ad

If any of those three is missing, you're paying to run an experiment.

When PPC Makes Sense, and When It Doesn't

We tell clients this before they spend.

PPC makes the most sense when:

Your organic presence is new or thin, and you need visibility while SEO builds
You have a defined service with buyers actively searching for it
You're entering a new market and need real data on what buyers search for
Competitors' ads are appearing above your organic listings for your core terms

PPC makes less sense when:

Your landing page isn't built to convert the traffic you're buying
Your deal value can't support the cost per lead in your category
Your sale depends on trust built over time, which no single ad click can replace

What We Manage

Campaign architecture. Keyword strategy, match-type structure, and negative keyword lists built before a dollar is spent. The foundation determines everything after it.

Search term review. We regularly review the actual searches that triggered your ads and cut the ones that don't belong. Most of the waste in inherited accounts shows up here.

Ad copy. Written for the specific intent behind each search. The goal is the right click from the right person, not the highest click volume.
Landing page alignment. Your ad and your page need to tell the same story. A disconnect between the two is one of the most common reasons campaigns underperform, so we find and fix it early.

Bid strategy. Manual or automated bidding set to your real cost-per-lead goals, not left on platform defaults.

Conversion tracking. Form fills, calls, and key actions tracked correctly in Google Ads and GA4. If tracking is wrong, every optimization decision built on it is wrong too.

Reporting That Shows Where You Stand

Clicks and impressions don't tell you much. Our monthly reporting covers:

Cost per lead and lead quality. What you paid, and whether those leads were worth it.
Impression share. How often your ads showed when buyers searched, and how much visibility you lost to budget or ad rank.
Competitive position. Who you're sharing the auction with and how your visibility compares.
On-site behavior. What paid visitors actually do after they land.

This is the same competitive-visibility lens we use for SEO clients, so paid and organic performance are measured the same way.

PPC and SEO Work Better Together

Paid and organic search aren't competing budgets. Organic builds a long-term asset: visibility that compounds and costs nothing per click. Paid provides immediate presence, and its search term data shows exactly which queries turn into leads. That data then sharpens the SEO strategy .

PPC works best as one part of a connected system, not as a standalone tool expected to carry all of your marketing.
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Who You'll Work With

Hawker Digital is owner-operated. You work directly with Dean Hawker, based in Renton, who has run paid search and SEO programs for 16 years. There are no account managers and no handoffs to a junior team. Engagements are month-to-month, because we'd rather keep your business by producing results than by contract.

Start With A Clear Picture

If a past campaign spent without delivering, or you're considering paid search for the first time, start here. We'll review your search market, show you who is competing for your buyers, and give you a straight read on where paid search fits. You'll get it as a personalized video walkthrough within two business days.

No cost. No obligation. No sales call required.